Marbella has consolidated its position as one of the most sought-after destinations for luxury real estate investment. With its pleasant climate, exclusivity, and luxurious environment, the city continues to attract international investors interested in high-end properties. With the growing demand and the appreciation of privileged areas, Marbella remains a benchmark for those seeking a secure and profitable investment. The Marbella’s luxury real estate market presents positive expectations for 2025, with a robust evolution supported by its strong reputation and unique attractions.
Marbella’s luxury real estate market: a global perspective
The luxury real estate market in Marbella has evolved significantly in recent years, driven by a post-pandemic surge in demand. This dynamism has transformed the local real estate landscape, raising standards not only in terms of construction and design but also in the offering of services and gastronomy. Marbella has embraced an atmosphere of exclusivity that attracts both luxury tourists and high-net-worth buyers, establishing itself as one of Europe’s top luxury destinations.
Luxury properties in Marbella are characterised by sophisticated architecture and the use of high-quality materials, reinforcing the exclusivity of the market. Additionally, the range of premium services and experiences in the city, from luxury stores to award-winning restaurants, increases its appeal to international buyers.
How is the luxury real estate market in Marbella evolving?
Sales in the luxury real estate market in Marbella in 2023 showed a 24.55% increase compared to the pre-pandemic year of 2019, highlighting the market’s strength and resilience even in the face of global uncertainty. Marbella remains a highly sought-after destination for international buyers, particularly from Europe, Russia, and the Middle East, who are looking for exclusive properties in the city’s privileged areas.
Most in-demand areas in Marbella
The most coveted areas include the Golden Mile, Nueva Andalucía, Benahavís and Estepona. The Golden Mile remains one of the most popular, known as the epicentre of Marbella’s luxury, thanks to its proximity to the sea, exclusivity, and easy access to premium services.
Nueva Andalucía has gained popularity for its tranquillity and proximity to golf courses, while Benahavís and Estepona stand out for their relatively more affordable prices without compromising on the quality and luxury sought by buyers.
Price trends and market trends
According to reports from Tecnitasa, luxury property prices on the Costa del Sol have increased by 3.17% in 2024. Properties exceeding 5 million euros continue to be the most sought after, but there has also been a significant rise in property prices in areas like Benahavís, where luxury villas can exceed 26 million euros.
Projections for the luxury real estate market in Marbella for 2025
For 2025, the luxury real estate market in Marbella is expected to continue its upward trajectory. Prices will continue to rise, especially in high-demand areas such as the Golden Mile and Nueva Andalucía. The scarcity of properties in privileged locations, combined with growing demand, will ensure that properties maintain their high value, guaranteeing attractive returns for investors and a range of advantages for renting properties as tourist accommodation in Marbella.
The most sought-after property types will remain exclusive villas, beachfront apartments and private estates. The trend towards properties with luxury features such as home automation systems, private pools, and spacious gardens will remain prominent, while sustainability and energy efficiency will become increasingly important to buyers.
Factors influencing the market
Several factors will influence the luxury real estate market in Marbella in 2025. Fiscal policies, access to credit and the global economic recovery will play key roles in shaping the sector. However, Marbella has demonstrated remarkable resilience to global economic fluctuations, making it a safe destination for investors.
Emerging areas
Among the most exclusive areas to buy luxury properties are Sierra Blanca, La Zagaleta and Cascada de Camoján. These areas offer privacy and exclusivity, as well as panoramic views and spectacular natural surroundings. Benahavís and Estepona are also seeing an increase in demand, thanks to their excellent connectivity with Marbella and relatively more affordable prices compared to other areas of the Costa del Sol.
What are buyers looking for?
Buyers of luxury properties in Marbella primarily seek exclusivity, privacy and quality. Modern villas with innovative architectural designs, high-end materials, and the integration of the latest technology, such as home automation systems, are highly sought after. Additionally, the trend towards sustainable homes with high energy efficiency has gained traction.
Recommendations for investors
Marbella remains an excellent option for luxury real estate investment in 2025. The scarcity of properties in key areas, coupled with growing international demand, ensures that properties will continue to appreciate in value. Long-term capital appreciation prospects are high, making Marbella a safe investment.
In summary, investing in luxury properties in Marbella is an excellent option for those seeking long-term returns. It is recommended to seek specialised legal and financial advice and conduct thorough research on the areas of interest. If you are interested in exploring opportunities in this market, we invite you to contact specialised agents from Banús Rentals for the best advice and to make the most of investment opportunities in Marbella.