Marbella has established itself as one of Europe’s most exclusive tourist destinations. With over 27 kilometres of golden sandy beaches and a Mediterranean climate that maintains an average annual temperature of 17.3°C, this city attracts visitors from all over the world. The constant influx of high-end tourists makes Marbella an ideal place for property owners, especially those with a second home here, to transform their properties into a holiday rental in Marbella when they are not using them.
Why choose to rent your tourist accommodation in Marbella?
The top-tier leisure and gastronomic offerings, along with luxurious infrastructure and services, make Marbella a magnet for high-end tourism. Awarded as the Best European Destination in 2024, Marbella stands out for its unique charm: the picturesque Old Town with the Plaza de los Naranjos, the elegance of Puerto Banús, and its renowned golf courses position it as an unparalleled destination for those seeking a luxury holiday experience.
This trend brings multiple benefits, as it not only allows property owners to generate additional income but also has a significant impact on the local economy year-round, particularly in nearby businesses such as supermarkets, restaurants, taxis, car rentals, shops, and golf courses, as well as service companies (gardening, maintenance, etc.).
Moreover, this rental model enables owners to take advantage of high demand during peak seasons while also being able to use the property in low seasons or whenever they wish. Beyond the income it generates, professionally managed holiday rentals can increase the property’s value thanks to the constant improvements and maintenance required by this type of business, ensuring that when owners wish to enjoy it, the property is in perfect condition.
Current situation of the sector
In Spain, the tourist accommodation market has experienced significant growth. As of February 2024, there were 306,974 registered tourist properties in the country, with an average of 5.1 beds per property. Marbella stands out in this area, ranking as one of Spain’s municipalities with the most tourist properties, with a total of 6,994, representing 6.9% of the city’s housing stock.
The large municipal area and the significant number of second-home developments with excellent services (extensive green areas, swimming pools, gyms, 24-hour security, etc.) make Marbella an ideal city to offer tourists this high-quality accommodation, both in tourist apartments and single-family villas, mainly in the Puerto Banús, Golden Mile and Nueva Andalucía areas.
What you need to turn your property into a holiday rental in Marbella
Turning a property into a successful tourist accommodation in Marbella is an excellent business opportunity. However, standing out in such a competitive market requires an experience that meets the expectations of visitors and the level of luxury that characterises the city. From complying with local and regional regulations to setting up an appropriate pricing strategy, every step in managing a tourist accommodation requires careful planning and a deep understanding of the market.
1. Check local and regional regulations and obtain the necessary licences
The first step to renting your property as a tourist accommodation in Marbella is ensuring compliance with local and regional regulations. Investigate the legal requirements and licensing that the Junta de Andalucía and the city council set. It is necessary to register the property as a tourist accommodation and obtain specific permits. Having the proper documentation not only ensures that you operate legally without the risk of significant fines but also builds trust with guests.
2. Make improvements and prepare your property
The appearance and comfort of the property are key to attracting guests and receiving good reviews. Consider making improvements in key areas such as the kitchen and bathroom, and ensure that the property is tastefully furnished. Tourists appreciate the details, so provide high-quality bedding, modern appliance and an attractive design that invites relaxation.
3. Establish a competitive and dynamic pricing strategy
Price is a crucial factor in the success of a tourist accommodation. Analyse the market and study the rates of similar properties in the area to set a competitive price. Consider seasonality and special events in Marbella to adjust rates according to demand. Offering discounts during low seasons or for longer stays can help maintain occupancy throughout the year.
4. Invest in marketing and visibility
To attract tourists, it is essential that your property is visible on booking platforms and social media. Post professional-quality photos and write attractive descriptions that highlight the advantages and location of the property. Digital marketing strategies, such as SEO and social media advertising, can be powerful tools to make your accommodation stand out in a market with many offerings.
5. Offer additional services to enhance the guest experience
A successful tourist accommodation goes beyond good design and location. Offering additional services such as airport transfers, welcome packs, local recommendations or the possibility of booking extra cleaning can differentiate your property from others. These details improve the guest experience and help generate positive reviews that increase your property’s reputation.
6. Hire a vacation rental management company
If you want to maximise your property’s potential and do not have the time to dedicate to it, hiring a vacation rental management company may be the best option. A professional management company will take care of all aspects of the rental, from promoting the property and managing bookings to maintenance and guest services. Working with a professional manager ensures that your property is always in optimal condition and guarantees an excellent experience for guests, which leads to higher income and better ratings.
Banus Rentals: Your trusted vacation rental manager
If you’re looking for a trusted vacation rental management company, Banus Rentals is a leading option in Marbella and Puerto Banús. With years of experience in the industry, we specialise in providing comprehensive management for owners who want to maximise the profitability of their properties with minimal hassle. Founded by Jesús García and led by Lola Vigil, Banus Rentals combines local market knowledge with excellent service. Here are some of our benefits:
- Optimisation of rates and pricing strategy: we conduct detailed market analysis and adjust rates daily based on demand, ensuring constant occupancy and profitability throughout the year.
- Complete property management: from promotion on platforms to check-in and check-out, we take care of every detail, allowing owners to free up their time and achieve maximum benefits without worrying about daily operations.
- Personalised attention and transparent communication: we offer owners access to a private channel where they can monitor their property’s performance, booking details, and real-time pricing. This ensures smooth communication and transparent management.
- Digital marketing strategies: to ensure high occupancy, Banus Rentals employs SEO, social media advertising, and email marketing campaigns to increase the visibility of the property, attracting more guests.
- Tenant verification and security: we conduct a thorough vetting process to select responsible tenants, protecting the property and ensuring that guests comply with regulations.
Choosing Banus Rentals as your vacation rental manager in Marbella and Puerto Banús will allow you to earn additional income while enjoying worry-free management. With our experience and focus on quality, we ensure that your property reaches its full potential in Marbella’s competitive tourist market.