Explore Avenida Ricardo Soriano in Marbella: a shopping paradise

If there is one street that defines the urban essence of the city, it is Avenida Ricardo Soriano in Marbella. Considered the backbone of the city, it is the main avenue that connects the modern area with the historic centre, and a point of reference for both locals and visitors. Strolling along Ricardo Soriano means immersing yourself in the heartbeat of Marbella: here you will find iconic shops, traditional cafés, historic buildings, offices, fashion boutiques, and a constant flow of cars and pedestrians that make it the living artery of the city.

A bit of history: who was Ricardo Soriano?

The avenue is named after Ricardo Soriano Scholtz von Hermensdorff, Marquis of Ivanrey, a key figure in Marbella’s modern history and regarded as one of the pioneers of tourism on the Costa del Sol. In the mid-20th century, Soriano was among the first to recognise the town’s potential as a luxury holiday destination. His enthusiasm and vision attracted investors, artists, and European aristocrats, helping to transform Marbella into an international benchmark for quality tourism.

Originally, the current avenue was part of the national road N-340, a major route connecting the entire Spanish Mediterranean coast. With urban growth and Marbella’s consolidation as a tourist destination, this section was transformed into a wide urban boulevard lined with shops, cafés, and landmark buildings. Since then, Avenida Ricardo Soriano has represented the economic and social pulse of the city — a place where history, modernity, and cosmopolitan identity blend seamlessly to define Marbella’s character.

The main highlights of Avenida Ricardo Soriano in Marbella

Avenida Ricardo Soriano runs through the centre of Marbella from east to west, linking the city’s main entrances with the old town and the seafront promenade. A leisurely walk from one end to the other takes around 20–25 minutes, although the best way to experience it is slowly, taking time to explore its shops and stops along the way. We recommend allowing at least an hour if you plan to browse boutiques or stop at cafés.

You can start your walk near Plaza Monseñor Rodrigo Bocanegra and finish at the Fontanilla roundabout, close to the sea and just a few steps from Marbella’s Marina. The total distance is about 1.5 kilometres. The best time of day is in the morning, when the commercial atmosphere is at its peak, or at sunset, to combine your visit with a stroll along the seafront promenade.

Plaza de los Naranjos

Although not directly on the avenue, from Ricardo Soriano it takes just five minutes to reach Marbella’s old town and the iconic Plaza de los Naranjos, the city’s historical and cultural epicentre. Surrounded by historic buildings and charming restaurants, this square is the heart of the old quarter. Its orange trees and fountains create a traditional Andalusian atmosphere that invites you to wander and enjoy a drink on one of its terraces.

Edificio Skol

An architectural icon from the 1960s, the Skol Building is considered one of the first luxury residential complexes on the Costa del Sol. Its avant-garde design and seafront location made it a symbol of Marbella’s modern lifestyle. Today, it remains one of the most exclusive and recognisable addresses in the city.

Urban viewpoint

Walking along Ricardo Soriano is like observing Marbella’s evolution: modern buildings coexist with structures from the 1960s and 70s, reflecting the tourism boom that forever changed the city’s appearance. From some of these buildings, you can enjoy privileged views of both the sea and La Concha mountain, such as from the terrace of the iconic Óbal Hotel, known as the 360º Roof Top.

Fuente Virgen del Rocío

One of the most photographed spots on the avenue, especially at night, when its lighting adds charm to the city centre. Its circular structure and water displays make it stand out in the heart of Ricardo Soriano. It is a popular meeting point and a symbol of Marbella’s urban dynamism.

Marbella Marina

At the end of Ricardo Soriano, heading towards the sea, lies the marina — a perfect place for a walk, a drink, or simply to enjoy the Mediterranean atmosphere. From here, you can take in panoramic views of the sea and the promenade. It’s also the starting point for numerous nautical activities and coastal excursions.

What to do on Ricardo Soriano: shopping and gastronomy

Regarded as the city’s true “Golden Mile”, Avenida Ricardo Soriano offers a carefully curated selection of boutiques, jewellers, and prestigious international brands. Strolling along this avenue is a unique shopping experience, where luxury, quality, and personalised service come together to showcase the best of exclusive retail on the Costa del Sol.

Flagship fashion boutiques

Avenida Ricardo Soriano hosts an impressive array of boutiques dedicated to high-end fashion. Here, renowned Spanish labels coexist with international designer brands, offering the latest trends and styles.

Each shop window invites you to explore exclusive collections from celebrated designers, featuring everything from haute couture garments and elegant footwear to unique accessories. Whether you’re seeking a special outfit or simply refreshing your wardrobe with designer pieces, this avenue is the perfect setting for a refined and elegant shopping experience.

Luxury jewellers

The sparkle of luxury also shines in the jewellery stores along Avenida Ricardo Soriano, where craftsmanship and exclusivity merge into unique pieces. Diamonds, precious stones, and high-end timepieces are displayed in showcases that reflect Marbella’s glamour. These jewellery houses offer personalised service, making each visit a memorable experience — ideal whether you’re searching for an exceptional gift or treating yourself to something special.

Premium cosmetics and perfumery

Beauty also finds its place on Ricardo Soriano, with specialised stores offering high-end cosmetics and perfumery from the world’s most exclusive brands. Their shelves feature niche perfumes, advanced skincare lines, and limited editions that are hard to find elsewhere. Many of these shops also have expert advisors ready to help you discover the most suitable fragrances and products for your style and skin type, turning every visit into a true wellness ritual.

Gastronomy and gourmet products

The sensory experience continues with a refined culinary offer. The gourmet and delicatessen shops along the avenue feature a wide range of premium products, from Iberian hams and artisan cheeses to fine oils, wines, and sweets.

Each establishment reflects Mediterranean culinary art and offers the chance to take home a piece of authentic Andalusian flavour. It’s also the perfect place to find gourmet gifts or discover new delicacies to enjoy at your table.

Cafés and restaurants

Ricardo Soriano is dotted with cosy cafés with outdoor terraces — perfect for a break while soaking up the city’s lively atmosphere. It also boasts a diverse gastronomic offering, including Mediterranean restaurants and traditional tapas bars. Along this avenue, the casual charm of sunny breakfasts blends with the sophistication of elegant dinners, making it the ideal spot to savour Marbella’s everyday cosmopolitan spirit.

Getting around Ricardo Soriano

The avenue is one of Marbella’s main transport arteries, making it a very convenient point for visitors:

• Bus stops: several urban and intercity lines connect Ricardo Soriano with the rest of the city and nearby towns.
• Taxis: there are official taxi ranks along the avenue, providing quick access to Puerto Banús, San Pedro de Alcántara, or Málaga Airport.
• On foot or by bicycle: thanks to its layout and accessibility, it is easy and safe to explore on foot or by bike.

Ricardo Soriano, the artery that keeps Marbella alive

Avenida Ricardo Soriano is more than just a street — it is the backbone of Marbella, where history, commerce, and daily life intersect. For visitors, walking along it means discovering another side of the city beyond its beaches and glamour: a modern, vibrant destination deeply connected to its touristic heritage.

If you’re planning your holidays in Marbella, Banus Rentals offers accommodation in prime locations, just a few steps from Ricardo Soriano and all the city’s main attractions. The perfect base to explore Marbella at your own pace!